Crony CMS, E-Commerce and Video Case Study

Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor, Singapore, Indonesia

Crony Beauty (M) Sdn Bhd has appointed Appstronic as the CMS, E-Commerce, Video Solution Provider.
Since it's establishment in 1985, Crony has introduced many effective skin care, gorgeous fashion lingerie, and health foods products. Like S lingerie - Body Shaping Bra Series, that addressed many women body shape need and magically changes the body shape. In 2002, Crony Beauty introduced C series health food, with the product concept of 'pure and compound of the functional nutrition foods'.

 Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

In the fourth quarter of 2011, Crony Beauty has introduced another breakthrough series called S Fashionable Bra Series. On the 22 Sept 2011, Crony Beauty has officially launched the S Series and their re-brand website www.crony.com.my for the introducing of S-Series, during the Annual Dinner at Sunway Hotel, Selangor, Malaysia. Since it's launching, the S-Series products and www.crony.com.my Website have been well-received by customers and visitors.

Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

In this Crony CMS and E-Commerce Case Study, i will showcase some of our efforts to be part of the success of Crony's launching of S Fashionable Bra Series.

Note: E-Commerce Screenshot at Crony Website.

Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

Note: Another Screenshot at Crony Website.

 Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

Note: Screenshot at Crony Launching Video.

Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

CMS, E-Commerce, Video Workflow


In general, the entire CMS, E-Commerce, and Video Development stages covers Content Gathering, Prepare Website Prototype and Video Storyboard, Obtain Approval/Endorsement of Prototype  and Video Storyboard, Professional photo-shooting, CMS and E-Commece development, Video Editing, Customer Review, Customer Training , and finally delivery i.e. Website Go Live.

These are the workflow for making Crony CMS and E-Commerce Website and Video.

Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

Stage 1: Content Gathering

Let's begin with Content Gathering. In this stage, you need to gather the existing business content, like pricing, delivery charges, marketing plan, terms and condition such as return good, product photos, website sitemap, website languages etc.

Well, we face challenges in this stage. First, we do not have whole products range photos for S-Series fashionable bra. S-Series Fashionable Bra is a new product series and Crony is yet to prepare full set of model photos with the model wearing the fashionable bras. We solve the problem by engaging a model agency to provide half a day model for photo-shooting session, see stage 4. The model's body must be in top-notch for this job. Second, the website needs 3 different languages i.e. Chinese, English and Malay. Some of the new products fact sheets are yet to be translated. We solve the problem by engaging translator to do.

Note: Page 1 of 3 Finalized Sitemap after the content gathering stage.

Content Gathering | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor

 

Site Map | Content Gathering | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor

Stage 2: Prepare Prototype and Video Storyboard

Prepare Prototype & Video Storyboard | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor With the gathered content and ideas from customers, Appstronic has proposed website prototype in jpg. In this prototype, it define the look and feel, color scheme etc.

 

Note: Website prototype in jpg format.

Website Prototype | Prepare Prototype & Video Storyboard | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

Stage 3: Approve Prototype & Video Storyboard

Approve Prototype & Video Storyboard | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor

This is the stage where the customer Crony will review the proposed website prototype and video storyboard. Crony has been providing a good feedback and comments. This is very crucial and necessary, as Crony knows their business better than Appstronic and what their target audience needs. As a CMS Website provider, Appstronic must be in well position to put Crony's knowledge/critic/feedback into actions, so that the website can bring out the message and win the heart of Crony's customers!

 

 

 

 

Stage 4: Final Professional Photo-taking

Final Professional Photo-taking | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka SelangorIn this stage, whoever do the photo-taking will be the lucky man in the world. I am one of them. :) The model we engage and our professional cameraman have been showing their respective talent and professional in this job. You will never regret with the money you pay.

  Note: Studio is set up at Crony Conference Room.

Final Professional Photo-taking | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

Note: Good Lighting can produce good result in photo.

Final Professional Photo-taking | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor Singapore Indonesia

Note: Our photographer is taking the photo.

Studio setup at customer place, Professional phototaking by Appstronic

 

Stage 5: CMS & E-Commerce Development

CMS & E-Commerce Development | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka Selangor

This stage involves many technical persons, animator to do flash, graphic designer to do web template in photoshop, php programmer to implement Joomla! CMS and Virtuemart E-Commerce, and other plugins like Newsletter etc.

One of the powerful features of our CMS is Mobile Web. Many people are using smartphone now, especially iPhone. iPhone, iPad and some other lower spec Android smartphone do not support Flash Technology. This gives us the challenges how to provide the web content in Flash for PC and Android, and on the other hand, provide the web content without flash (images) for iOS devices. The screen size of smartphone is small and it is difficult to display the desktop-like website on the smartphone. This is another challenges to provide the content in a smaller size version for smartphone users. Mobile Web of our CMS can detect the type of smartphone you are using, and provide different templates based on the type of smartphone. In our implementation of Mobile Web on Crony Beuty Site, we use one template to serve for iPhone (static image only and no flash), another template to serve for iPad (bigger size, static image only and no flash) and one more template for Android (can support Flash).

Note: Desktop Version and Mobile Version of Crony Site.

 

CMS with mobile Web ready, by Appstronic Malaysia, Singapore, Indonesia

Stage 6: Video Editing and Effect

Video Editing and Effect | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Multimedia Solution Provider, Puchong, Melaka SelangorOur Video Editor use Adobe After Effects to do launching video based on approved video storyboard in stage 3. Please visit http://www.youtube.com/watch?v=7dVfX3pTah4 to see the launching video.

 

 

Stage 7: Customer Review

Customer Review | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Mltimedia Solution Provider, Puchong, Melaka SelangorAfter the completion of CMS, E-Commerce, and Video, customer Crony will review the work and give their final comments. Appstronic will improve them based on the final comments.

 

 

Stage 8: Customer Training

Customer Training | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Mltimedia Solution Provider, Puchong, Melaka SelangorAppstronic will prepare a user guide for Crony's CMS, E-Commerce. Appstronic will arrange 1 day training with Crony Staffs to train their on using CMS and E-Commerce. It covers Mail Account creation, Order Processing in E-Commerce, Sending Newsletter to do e-marketing etc.

 
 

Stage 9: Website Go Live

Finally, the site www.crony.com.my is officially launch on 22 Sept 2011. Appstronic has tooked nearly 2 month to successfully implement CMS, E-Commerce and produce the launching video for Crony.

Website Go Live | CMS Work Flow | Crony Beuty | Appstronic.com | CMS, E-Commerce, Video, Mltimedia Solution Provider, Puchong, Melaka Selangor

By Liang Ee Hang | Google | LinkedIn